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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    From a Panda standpoint, I've never been a fan of consuming a lot of syndicated content. Actually, they were consuming a lot of it (greater than 200,000 pages). So you had essentially one page ranking for thousands of keywords, when there were...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    I’m not a big fan of disavowing all bad links, and I never have been. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to the specific landing pages that had been impacted heavily by the previous Penguin...