According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Social media’s influence on search results continues to grow.
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? I don't think this is purely an age factor, but just like domains...
I'm a big fan of Google's Coke vs.soda vs.pop survey. We can now map that need state to web pages, keyword ads, display ads, and more. Map these need states to keywords, personas, and pages as you develop content.
I’m not a fan of this but is something you should be aware of. I’m not a fan of the default settings – I like to set my own dimensions for all three available image sizes (thumbnail, medium and large) per WordPress install; and more importantly I...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Don't include any content that may be deceptive, misleading...
Being a huge "Star Wars" fan, Schottmuller, highlighted that Obi Wan's Jedi Record (i.e.conversion rate) was 50 percent; if you were to apply that same conversion rate to the actions you want people to take on your site, 50 percent would be great...
I'm not at all a fan of outsourcing for many reasons that don't matter to this piece, so I'll just suggest that you take his advice and manage an outsourced team as importantly as you'd manage an in-house one.
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Build the local fan base: Be sure to publicize newly created pages...
Immediately after the announcement, Facebook stock rose 8 percent in after-hours trading, bringing hope to Facebook fan boys. Since Knol pages included personal opinions of the author, criticism arose over whether Google owned / hosted products...
Although I'm not a fan of that usually, it certainly does provide efficiency. Pinterest is personally the network that I like the least although I'm not a big fan of images or video anyway, as I'd rather read words.
Basic SEO for Facebook Fan Pages Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine when it fully launches? Facebook has shared a few basic tips on how you can improve the visibility of...
I am much more likely to become a fan of or "like", or tweet a link to, or +1 a page/site about the band Maroon 5 then I am for the brand site for Tinactin jock itch spray. I could devote a few hundred pages to social link building, but for this...
I recommend using your subscriber list to grow your fan base by emailing invites to your Facebook page. Simply put, consumers tend to buy from brands whose Facebook pages they like. Social channels like Facebook, LinkedIn, Twitter and YouTube are...
I'm a huge fan of schema protocols. As always, run each and every tweak to the code on your pages through the Structured Data Testing tool from Google. I love the discipline of structuring data and showing Google exactly what I want them to index...
Another guideline that would drive the creation of a new country page could also be related to country-segmented fan volume from the global page. For example, when the volume of fans from a particular country has reached 5 percent of the total fan...
You may not be a Sherlock Holmes fan, but you probably know that he couldn’t make it very far without his loyal wingman, Watson. More time and thought should be going into how all copy aligns with the overall keyword strategy as well as how it...
In reality, a holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk.
Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics. The use of fraudulent Likes, or "Like-jacking" has become a popular...
In the past two months, Visa, Hermes, and Wells Fargo have all joined the Google+ network with their own fan pages. Of those with Google+ pages, 30 percent have these pages display in search results for their brand name, according to the BrightEdge...
Using the ad platform can also help brands increase their reach; the report cites the example of promoting a post to ensure it reaches a far larger percentage of a brand’s fan base than would be reached organically.
