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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    I’m not a big fan of disavowing all bad links, and I never have been. The site’s Google organic traffic was up 43 percent following Penguin 2.1 (and up 67 percent to the specific landing pages that had been impacted heavily by the previous Penguin...