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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. From the final 16 games to the World Cup final between Germany and Argentina, there was a...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. A study by Mainstay Salire found that on average local Facebook...