I'm a big fan of Google's Coke vs.soda vs.pop survey. Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states.
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Don't include any content that may be deceptive, misleading...
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...
Immediately after the announcement, Facebook stock rose 8 percent in after-hours trading, bringing hope to Facebook fan boys. This SEW post outlined the main benefits, including the ability to brand pages with a unique cover photo, pinned posts at...
Although I'm not a fan of that usually, it certainly does provide efficiency. Pinterest is personally the network that I like the least although I'm not a big fan of images or video anyway, as I'd rather read words.
Basic SEO for Facebook Fan Pages Facebook has shared a few basic tips on how you can improve the visibility of your Facebook Page when users conduct searches. In addition to making sure your Page is complete and up to date, optimizing the following...
I am much more likely to become a fan of or "like", or tweet a link to, or +1 a page/site about the band Maroon 5 then I am for the brand site for Tinactin jock itch spray. I could devote a few hundred pages to social link building, but for this...
I recommend using your subscriber list to grow your fan base by emailing invites to your Facebook page. Simply put, consumers tend to buy from brands whose Facebook pages they like. Facebook users who liked the Facebook page of a popular smartphone...
Another guideline that would drive the creation of a new country page could also be related to country-segmented fan volume from the global page. For example, when the volume of fans from a particular country has reached 5 percent of the total fan...
You may not be a Sherlock Holmes fan, but you probably know that he couldn’t make it very far without his loyal wingman, Watson. More time and thought should be going into how all copy aligns with the overall keyword strategy as well as how it...
In reality, a holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought video creative, and crank ROI all the way up the beanstalk.
In the past two months, Visa, Hermes, and Wells Fargo have all joined the Google+ network with their own fan pages. Of those with Google+ pages, 30 percent have these pages display in search results for their brand name, according to the BrightEdge...
Using the ad platform can also help brands increase their reach; the report cites the example of promoting a post to ensure it reaches a far larger percentage of a brand’s fan base than would be reached organically.
They are spending 1 month experimenting with different styles of posts and content that could potentially relate to their existing fan base as well as their "Friends of Fans" potential outreach. The results here are not uncommon in my studies and...
As a marketer, I’m left with the following insights: the new Timeline layout for brand pages will increase my fan engagement from 14 to 192 percent.unless it drops. Actually, fan engagement increased 14 percent; content engagement was up 46 percent...
Timeline makes the fan pages a lot more like Pinterest," Schoenfeld said. It allows companies to keep a particular post/promotion at the top of their fan page on the social media site, rather than slipping down below the fold as they add new...
Still, Bing’s 188,000 followers on Twitter pales in comparison to their 2.3 million fan army on Facebook. Currently, Brand Pages offer select advertisers a large banner at the top of the page, with a pinned and auto-expanding tweet.
You can foster business relationships that help each of you gain exposure to the other’s fan base by offering joint specials or trading prizes for contests to switch things up. A few times a week, preferably each day, spend 5 minutes signed in as...
Although the layout may look different, we are still dedicated to responding to fan inquiries and comments quickly and efficiently," Peterson said. The new brand pages look and function like the user Timelines that have been rolling out for weeks.
As any fan of Conan O’Brien will tell you, being on Team Coco has its perks. Insight: Don’t expect Google+ to perform exactly how Facebook or Twitter brand pages do. The team behind the Marvel brand pages makes each status update unique and you...
