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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...