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  1. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Using country flags, or utilizing an easy-to-navigate map page will help your users.

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. If you're going to be going through a large following...

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So John Marbach, a blog owner and a Rap Genius fan decided to email them to find out more about their affiliate program. A couple days before Christmas, Rap Genius decided to post on their Facebook page about a promotion for becoming a "Rap Genius...