I'm a huge fan of Eventbrite. Facebook: Create a Facebook Page for your cause. You may not see a lot of activity on the page, but it's important to keep it fresh. A lack of activity on the page sends a bad message.
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? When you add information to your page, you can include the...
I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. Weintraub and Litwinka’s spin on Facebook content calls...
I'm a big fan of Google's Coke vs.soda vs.pop survey. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with...
I’m not a fan of this but is something you should be aware of. I’m not a fan of the default settings – I like to set my own dimensions for all three available image sizes (thumbnail, medium and large) per WordPress install; and more importantly I...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. On your Company Page, the profile image partially overlays the...
A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...
Being a huge "Star Wars" fan, Schottmuller, highlighted that Obi Wan's Jedi Record (i.e.conversion rate) was 50 percent; if you were to apply that same conversion rate to the actions you want people to take on your site, 50 percent would be great...
When Tourism Australia launched their Google+ page they continued their Facebook success formula of posting fan images. These images are then added to the roster of Friday Fan Photos, the best of which are republished on Facebook and Instagram.
I'm not at all a fan of outsourcing for many reasons that don't matter to this piece, so I'll just suggest that you take his advice and manage an outsourced team as importantly as you'd manage an in-house one.
Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. To do so, they’ll need to get local by claiming a location page for...
I'm a big fan of WordPress. You can bridge the relevancy gap by creating a website design portfolio page and optimizing your page utilizing your client's key phrases and your key phrases. We've optimized our page title, H1, H2, body text, and...
Immediately after the announcement, Facebook stock rose 8 percent in after-hours trading, bringing hope to Facebook fan boys. This SEW post outlined the main benefits, including the ability to brand pages with a unique cover photo, pinned posts at...
Although I'm not a fan of that usually, it certainly does provide efficiency. Pinterest is personally the network that I like the least although I'm not a big fan of images or video anyway, as I'd rather read words.
Basic SEO for Facebook Fan Pages Facebook has shared a few basic tips on how you can improve the visibility of your Facebook Page when users conduct searches. In addition to making sure your Page is complete and up to date, optimizing the following...
I’ll be honest – I’m not a fan of New Year’s resolutions. The average landing page relevance is lower than the average keyword relevance, not only on the targeted campaigns, but on all campaigns. Landing page relevance is either 1 (Poor) or 2 (No...
I am much more likely to become a fan of or "like", or tweet a link to, or +1 a page/site about the band Maroon 5 then I am for the brand site for Tinactin jock itch spray. For link builders, 2012 may well be remembered as the year that link...
Now, I've been a Lovelace fan for ages because of my math background and because she's Lord Byron's daughter. The official Denver Facebook page has over 54,000 likes. Twitter Trends: This can be seen in various ways depending upon your Twitter...
I recommend using your subscriber list to grow your fan base by emailing invites to your Facebook page. And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system.
Do you have a Facebook Fan Page? Once you do that, you'll be able to set the name/URL of your Facebook page and start publishing content. Once you hit the magical 400 likes on your Facebook page, you can then promote your posts to either your...
