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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Naked fan streaks on the Estádio do Maracanã in Rio de Janeiro? Whether it's a monetization strategy in the form of native in-feed ads or expanded content discovery, there's no doubt Vine will have something up its sleeve to surprise its 40...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  3. The NFL & Fantasy Football: A Match Made in Search Heaven

    These searches tend to peak each year in October, and we anticipate a similar peak this month when every fan still believes their team has a chance (well, except for maybe the Dolphins). Overall, however, this sort of general NFL-related search...

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Authors have fan bases, so display their name (first and last) with a link to their bio page. Note: Use caution in placement of the Facebook "Like" button; it's important that users are able to distinguish liking the article versus the fan page.