Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories...
Communicating with a customer who is ‘at risk’ should be different than with one who is a raving fan. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.
Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...
I didn't get a ton of retweets out of it or anything like that, but it was neat just because I've been a fan of the band for years. Paddy Moogan: I've never been a fan of the negative approach. Gaz Copeland: I’m a big fan of Man V Food so maybe...
But the children who did connect with the storyline would write him fan mail, asking him difficult questions about life that he says they were too afraid to ask their parents. Maurice Sendak was born on this date 85 years ago.
I'm a big fan of creating a Google Drive account dedicated to the link cleanup campaign. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool to bail them out.
Although I'm a big fan of naturally acquired links, you need to guard those link-gems you accidentally or deliberately acquired. When multiple links are removed or changed within a short timeframe this is a strong signal to search engines that...
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Social media’s influence on search results continues to grow.
I'm a huge fan of Eventbrite. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act now – don't wait!
Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit.
Corresponding with Jennifer Bass was inspirational and led to hearing that Saul Bass was a Dave Brubeck fan. Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass...
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? I'm glad Facebook launched Graph Search, since I often joked that...
I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. Is Facebook blue the new black for community managers?
To use a Twitter example, someone with 600 followers may not be a major influencer, but the community will notice if you help them out, and you will create a very powerful fan in the process. Regardless of what you may have read about the next...
These companies know that on YouTube, it isn't just about rallying behind one show; it is about reaching the passionate fan communities of Gen C, an audience that influences more than $500 billion in annual consumer spending.
I'm a big fan of Google's Coke vs.soda vs.pop survey. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your...
I’m not a fan of this but is something you should be aware of. I’m not a fan of the default settings – I like to set my own dimensions for all three available image sizes (thumbnail, medium and large) per WordPress install; and more importantly I...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...
Being a huge "Star Wars" fan, Schottmuller, highlighted that Obi Wan's Jedi Record (i.e.conversion rate) was 50 percent; if you were to apply that same conversion rate to the actions you want people to take on your site, 50 percent would be great...
