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  1. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. If you're reading this, then it's highly unlikely that you avoided hearing about the...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or...

  4. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Frankly, I've never been a fan of keyword data. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with "(not provided)" in organic...