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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  3. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Build the local fan base: Be sure to publicize newly created pages...