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Fan Base

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  1. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. To do so, they’ll need to get local by claiming a location page for...

  2. Marissa Mayer Brings Hope to Yahoo

    I first experienced it as a student at Stanford in 1994 as “David and Jerry’s Guide to the World Wide Web” — and I’ve been fan ever since. Mayer’s annual salary will be $1 million base pay, according to a filing with the Securities and Exchange...

  3. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    They are spending 1 month experimenting with different styles of posts and content that could potentially relate to their existing fan base as well as their "Friends of Fans" potential outreach. If you can spend a little bit of money to help...

  4. How Advanced Marketers Will Use Facebook in 2012

    For most brands, perhaps the most predominant focus with Facebook marketing in 2011 was growing the fan base. What’s the value of a Facebook fan? We saw a variety of custom Facebook applications (tabs) paired with Facebook ad buys – where requiring...