Not only is acquisition cost and conversion friction lower, but the investment in a higher quality Fan base will reap rewards down the line, and this is true for both lower-cost and higher-cost consumer brands.
Communicating with a customer who is ‘at risk’ should be different than with one who is a raving fan. Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help...
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? Again, Facebook is still in the process of rolling out Graph...
Harmon then used YouTube video ads to reach more people and grow their fan base. The Orabrush success story was told at SES New York 2011. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011.
Whether you’re a YouTube partner who is trying to build a fan base that will enable you to command a $20 CPM instead of a $2 CPM, or you’re a YouTube advertiser who is trying to convert viewers into buyers, people who subscribe to channels are the...
Build the local fan base: Be sure to publicize newly created pages for each location and incentivize patrons to become fans of the page through Facebook-only discounts or rewards. To do so, they’ll need to get local by claiming a location page for...
If you want to see which of the fan-made Doritos ads might air during the Super Bowl XLVII, the finalists are on Facebook. She also says the global installed base of smartphones and tablets should exceed desktop PCs and laptop PCs in Q2 2013.
I recommend using your subscriber list to grow your fan base by emailing invites to your Facebook page. And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system.
Do you have a Facebook Fan Page? At a base starting cost of around $50, marketers can now run a social/virally run contest that will yield them many new Facebook fans at a very low cost. With the online holiday shopping in full swing after a record...
I’ll admit, I’ve been a fan ever since I started studying advertising back in college. If we can keep those things at the base of what we’re doing and forget about the perils of failing from time to time, we’ll all do just fine.
I first experienced it as a student at Stanford in 1994 as “David and Jerry’s Guide to the World Wide Web” — and I’ve been fan ever since. Mayer’s annual salary will be $1 million base pay, according to a filing with the Securities and Exchange...
Using the ad platform can also help brands increase their reach; the report cites the example of promoting a post to ensure it reaches a far larger percentage of a brand’s fan base than would be reached organically.
They are spending 1 month experimenting with different styles of posts and content that could potentially relate to their existing fan base as well as their "Friends of Fans" potential outreach. If you can spend a little bit of money to help...
Other featured brands include Country Crock, whose targeted ads towards moms helped them build their fan base to over 11 million people. The best way to engage followers is to talk about subjects related to your brand, but not necessarily your own...
Twitter, Facebook, LinkedIn) and assess for presence, content delivery, engagement, and their fan base. Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO...
I have never been a fan of page titles that are limited to 65 characters in length. What is problematic is that they usually base their conclusions around how successful their SEO program is by how well they rank for those highly competitive terms.
Oh, and it also depends on my vertical, size of fan base, shoe size, preference for PB t that the most frustrating answer ever? As a marketer, I’m left with the following insights: the new Timeline layout for brand pages will increase my fan...
Still, Bing’s 188,000 followers on Twitter pales in comparison to their 2.3 million fan army on Facebook. Eric Hadley, general manager of worldwide marketing for Bing and MSN, told us in January, “We are very pleased with the growth of our Twitter...
You can foster business relationships that help each of you gain exposure to the other’s fan base by offering joint specials or trading prizes for contests to switch things up. Without the budget for Facebook ads or a professional social media...
As any fan of Conan O’Brien will tell you, being on Team Coco has its perks. A dominantly male platform, almost 70 percent, Google+ is slowly but surely attracting a more diverse user base. Is Google+ a part of your 2012 social media strategy?
