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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    I <3 Facebook: Posts that use emoticons receive 52 percent more Facebook fan engagement and have a 57 percent higher like rate, 33 percent higher comment rate and 33 percent higher share rate. The Art The most shareable kind of content on Facebook...

  2. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    And the 2013 Super Bowl Ads Chart indicates which two out of five fan-made Doritos ads will air during the game on Feb. Unruly’s Super Bowl Social Video Playbook gives advertisers critical, actionable insights on how they make the most of their...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Working closely with Google, Antal implemented a “hugely successful” YouTube TrueView in-stream ad promotion that increased fan engagement by 700 percent – raising viewership from just over 14,000 to over 117,000 during a 30 day promotion.

  4. Social PR: 6 New (+ Old) Ways to Win Friends and Influence Search

    One of the few chances to stand apart from other fan pages is when choosing a profile image. First published in 1937, Carnegie's advice remains relevant and timeless addressing questions about the fine art of getting along with people and the...

  5. Using Search to Find Missing Persons: Scratching the Surface

    Fan pages are located in many categories, with a slew of subheadings: beliefs and causes, families, current events, or activities, all under "common interests;" or within community or volunteer under "organizations.