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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    I'm not a huge fan of the "X is dead" angle. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Naked fan streaks on the Estádio do Maracanã in Rio de Janeiro? The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what to expect. To say that we've been blown away is an understatement.

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So John Marbach, a blog owner and a Rap Genius fan decided to email them to find out more about their affiliate program. If you've ever searched for song lyrics online, you have probably noticed a wide range of sites offering lyrics, along with...

  4. The Biggest Mobile Trends and Stories of 2013

    Blackberry spent 2013 waging a battle to recapture its once-loyal fan base. In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way.