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  1. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Frankly, I've never been a fan of keyword data. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with "(not provided)" in organic...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    I'm not a huge fan of the "X is dead" angle. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Naked fan streaks on the Estádio do Maracanã in Rio de Janeiro? The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what to expect. To say that we've been blown away is an understatement.

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way.