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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    It's basically a commentary that happens on your couch, watching TV, talking to your family and friends. You don't take a screen capture of a banner ad and email it to your friends. He went beyond talking about social being the second screen...

  2. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Community: Gen C thrive on community, defining what's popular on YouTube by sharing videos with friends and family. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was...

  3. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    We remember that because your wheelchair is 10 pounds lighter than similar wheelchairs, my loved one can be present for more family outings because it's easier to lift the wheelchair into the car. We love 72 day marriages, we love comment flame...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    El-Shinnaway had a family full of strong, exceptional women who defied all cultural boundaries and went on to have remarkable careers, she said. The recent uproar over Yahoo disallowing working from home is a step back for women, and we need to...