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  1. Is Pinterest the New Darling of Retail Search?

    On the Pinterest side there are big, bold images, social commentary, as well as the option to share with friends and family. For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Facebook: Family and friends. From this you can very quickly get an understanding of their top-level passions and also, potentially, family structure and external influencing factors. Maximizing return on investment is the key to all marketing...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...