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Family Friendly

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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    We remember that because your wheelchair is 10 pounds lighter than similar wheelchairs, my loved one can be present for more family outings because it's easier to lift the wheelchair into the car. Maybe you're the landscaping company that only uses...

  2. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Summertime means barbecue – a seasonal tradition for friends and family to relish cooking and eating outdoors. At a budget-friendly cost of 2 to 3 cents per click on a predetermined $3 to $5 a day budget, the company is benefiting from a highly...

  3. In Memoriam: Search Marketer Ron Jones

    Readers and conference attendees knew Ron as a sage search marketer, while friends and colleagues will remember him as a passionate professional, family man, and avid cyclist. I'll treasure that day and forever remember Ron as a good friend, loving...

  4. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Founded in the 1950s, the family-owned small business now has 30 employees. Ceilume’s target audiences are do-it-yourselfers (DIYers) and small contractors who want to use eco-friendly products. I’m always looking for a new YouTube case study.

  5. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    By asking these crucial questions, Brand X was able to determine that the Hispanic demographic they were trying to reach holds their family as number one priority. To capitalize on this, Brand X developed ad copy for their hairstyles with using...

  6. Search Engine Update - Who's Out There Shaking Things Up?

    Yippy, a cloud based 'family friendly' search engine and browser devoted to 'safe search' has made an interesting move into developing a "Yippy" branded search for the Nintendo Wii console. Glenn Beck's and Neil Cavuto's viewership fits Yippy's...

  7. Jeeves Makes a Comeback in the UK

    And, in times like these we know our users are looking for answers for practical everyday needs like saving money and how to feed a family on a budget," Cesar Mascaraque, managing director of Ask Jeeves Europe.

  8. SEO Web Site Review: Water Filter Corner

    Their actual H1 is: "For your family's health, Water Filter Corner is the place for drinking water filters, whole house water filters, shower filters, and more. Search Engine Friendly Design Another great way to kick-start some linking: send press...

  9. 5 Tips for Travel Search Marketing in a Down Economy

    Producing features covering cheap eats, free family activities, and destinations with favorable exchange rates will pay off dividends, even after the markets bounce back. Experiential and eco-friendly travel are both still hot, so appealing to...