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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. When the Family Feud Twitter account posted a very political statement...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. The first step in creating buyer personas is interviewing your audience. After the first three or four, you'll start to see similarities in how people are answering...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    From this you can very quickly get an understanding of their top-level passions and also, potentially, family structure and external influencing factors. Facebook: Family and friends. Klout: It may be famed as a social influence measurement tool...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. As "(not provided)" creeps its way up to 100 percent, so does the...

  6. Maria Mitchell Google Doodle Honors First Female Astronomer

    Mitchell periodically went up on her roof with the family's 2-inch telescope to "sweep the heavens," according to her journal entries. While others around the world had observed the comet as well, her journal entries and tracking showed she was the...

  7. How to Use Data to Build a Well-Timed Marketing Campaign

    You can apply this same concept and exact data set to map out school winter breaks or the last of school for family vacations. Predictable measureable "micro-event": The first day of school (which is set by school district or state governments).

  8. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Now engaged to York, Jones claims that he is a long-time family friend of hers, and she argues that anyone who knows her will agree she has an upstanding character. The first trial in January in Covington, Ky.resulted in a hung jury.

  9. Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

    Featuring a family of animated dogs, clicking through the Doodle will take you through a series of 13 fun road trip style photos featuring the animated family in various U.S.locations – such as at Mount Rushmore, a baseball stadium, stopping for...