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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    For college shoppers, the average per family was $1,121.69 – that's 34 percent higher than offline shoppers. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31...

  2. Top Brands Now Testing Pinterest Promoted Pins

    ABC Family We first learned about Pinterest’s plans for promoted pins in September 2013. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of promoted pins since their first...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. When the Family Feud Twitter account posted a very political statement...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. The first step in creating buyer personas is interviewing your audience. After the first three or four, you'll start to see similarities in how people are answering...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. As "(not provided)" creeps its way up to 100 percent, so does the...

  7. Maria Mitchell Google Doodle Honors First Female Astronomer

    Mitchell periodically went up on her roof with the family's 2-inch telescope to "sweep the heavens," according to her journal entries. While others around the world had observed the comet as well, her journal entries and tracking showed she was the...