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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. When the Family Feud Twitter account posted a very political statement...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  3. Is Pinterest the New Darling of Retail Search?

    On the Pinterest side there are big, bold images, social commentary, as well as the option to share with friends and family. For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    From this you can very quickly get an understanding of their top-level passions and also, potentially, family structure and external influencing factors. Facebook: Family and friends. Maximizing return on investment is the key to all marketing...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    In 2011, my family and I spent a year in a remote region of South Africa. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes on...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Tell your friends, family, loved ones, the boss. We can no longer precisely track traffic for Google in organic search at the keyword level. As "(not provided)" creeps its way up to 100 percent, so does the lack of our ability to track Google...