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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    For college shoppers, the average per family was $1,121.69 – that's 34 percent higher than offline shoppers. School may have just got out for some, but that doesn't mean search marketers can take a break.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use tools like HootSuite or TweetDeck. When the Family Feud Twitter account posted a very political statement...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...