SEO News

Familiarity

RSS
  1. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. Somehow people that love you and what you do gather together and say all kinds of nice things.

  2. Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

    The survey data showed that 63 percent of respondents’ executive teams have increased their familiarity with the business of SEO and its metrics over the last 12 months. When thinking about the hierarchy of impediments that have historically...

  3. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    This is reflected not only in increased headcount and familiarity with metrics and the recognition that search is important enough to require its own department but also in the fact that search marketers report that they expect to see an increase...

  4. Obama Beats Romney Early in Digital Marketing Race

    However, we might also note that in April 2008 Obama was still locked in a fierce primary battle with Senator Hillary Clinton and he was a newcomer on the national scene, whereas Romney is coming off his own 2008 run for President and the public...

  5. Google Search Plus Your World: The Peer to Peer Evolution Continues

    According to research shared by Duhigg, our brains prefer familiarity to quality. One way to achieve this familiarity is to only serve up tunes that sound like other tunes. is to trick the brain into familiarity by connecting the unfamiliar with...

  6. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    If we look at the total number of impressions, but don’t see an increase in clicks, we might think it didn’t work, but we may be actually making more money because consumers trust the familiarity of the brand enough to make larger purchases.

  7. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    The reason you need to do this is because it is unlikely that an advertiser is going to want to advertise the same product as what your video content is about - ultimately, their goal is to increase familiarity of their products among audiences...

  8. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    The upshot of the tension between recognition and relevance, on search engines, is that a user's need for an objective 'uncolored' view of the world persists, yet is equally tainted by a need for familiarity - and that paradox is directly...

  9. Analysts Say Apple Should Get in the Search Game (We've Been Saying This for a Year)

    No need to ponder the psychology of search engine familiarity and how hard it is to switch. For about a year now, I've been saying that Apple should get in the search game. Now business analysts are beginning to agree and experts are pondering the...