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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free coffee and...

  2. Google as Your Identity Provider: Where Are We Now?

    As for this fall Centers for Medicare and Medicaid (CMS) as well as The Office of Management and Budget (OMB) were all looking to move to the NSTIC Identity Ecosystem. Where one door is less safe than many (one access point vs.multiple log-ins...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Earlier this fall, Bing launched thie Bing it On campaign, a taste-test of sorts, positioning Bing search results equal to or better than those of Google's. If nothing else, would you use it vs. Bing includes millions of free listings from...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    CRO makes that process as hiccup free and frictionless as possible. Broadly they will fall into one of the following stages of the buying process (we are using climbing frame purchase as an example): Pay attention to clearly signing it and work on...

  5. Nomenclature: The Industry Case For and Against SEO

    If I’m reading this all wrong, feel free to let me know. I use search marketing, performance analytics, website optimization and pay per click to describe the services Digital Always Media offers, all of which fall under the umbrella term digital...

  6. Security and Responsibility on the Virtual Frontier

    RedZone is still gone from the grid (and if for some reason I've just lost you, feel free to readup) and so are the accounts of its creator. This can get very tricky, as we have previously seen from the Ozimals vs.

  7. Search Week in Review for Oct. 30, 2010

    The Expertise of Google Custom Search Engines vs.the Wisdom of Crowds - SEO by the Sea Google Fights Back in Patent Suit vs. Subscribe to SearchDay, our free daily e-mail newsletter. Bing: Your Ticket to Fall Football - Bing Search Blog