SEO News


  1. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...