Falcon Ridge

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4 Foundational Secrets to Effective PPC Advertising

Falcon Ridge doesn’t spend money on flyer distribution on Sundays, when all the tourists are heading home. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in the area. Every Friday afternoon a Falcon Ridge staff member...

by Howie Jacobson • Published February 21, 2012
Adwords • Prospect • Drakensberg • Roi • South Africa • Super Bowl • Tourists • Advertising • Ad Campaigns • Central
How to Schedule Dayparting on Google AdWords

Out of 168 hours in a week, Falcon Ridge discovered its 5 most profitable hours – and built a successful and mostly stress-free business out of that discovery. Just as Falcon Ridge realized that Monday and Friday mornings weren’t worth the effort...

by Howie Jacobson • Published December 14, 2011