Chris Dyson: For general link bait I'd create a fake product such as the "Turin Jockstrap" and paint a stain of Christ's face on an old jock strap (hilarity and heresy ensues with the Westboro Baptist church calling me a fag!
Building such a persona is not about exaggerating your capabilities, or fibbing or even using the popular "fake it 'til you make it" philosophy – although I do admire the guts the latter one takes! Before anyone hires you, they Google you (and...
How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand's assets without your permission or benefit.
The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like...
In the example below, you will see that Yelp didn't recognize my business for me to claim (it's a fake business, so no surprise there). Below is an example of a fake business I created and the steps I took to make it happen:
I have often said that until social figures out "spam" (fake profiles/automation, etc.the way that search engines have figured out link spam, social signals can’t be as relevant as we might like. Yet, many people are still trying to figure out...
Linking the app store page to the official app page on your website, and reciprocating that link from the website back to the app store page, will reassure the user that they’ve found the official app from the brand, not a fake or parody app.
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Heck even 53 percent of Justin Bieber's Twitter followers are fake. Over the past week I've been reading articles about how display is...
Google Warns SEO & Businesses to Avoid Fake Reviews Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers.
Fake Twitter Followers Become Multimillion-Dollar Business – The New York Times gets your 1,000 fake followers, $9 per month buys 5 retweets a day. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Fake it 'til You Make it" is No Longer a Good Strategy We all know what happens in Google if you fake it now. In this new world where human engagement is a growing factor, how can you earn links that will boost the visibility of your website on...
Being fake. Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of relationship building. Considering the timing, I've asked Everhart and...
Google warns business owners that “fake glowing testimonies” written by SEO or reputation management companies will be taken down. An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages.
Even the most convincing online profiles can be uncovered, and a fake case study, like a fake girlfriend, will distract from your solid product or service. While our initial fascination with athletes is because of their physical prowess, we’re...
Many things are easy to automate and fake, but doing social media well? Like other networks, Pinterest is plagued by spam and fake accounts, but after the links from pins were nofollowed things calmed down a bit.
As with any new idea or product, the initial iterations were easy to abuse, fake and duplicate. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content.
So how could the fake release have been posted to PRWeb's website? A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax.
Was Katie Holmes and Tom Cruise's marriage fake? Last year it was all about Kim Kardashian (was her wedding fake? After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year...
You can't fake good content and production value. Smart advertisers always want to stretch their budget while being more efficient with their ad spend. With the online holiday shopping in full swing after a record-breaking Black Friday, you'll...
If you, dear ninja reader, can fake good CTR to the product engine, you can get some nice little CPC discounts, and some better positioning. Margins are low, products are mostly standardized, and competitors are very aggressive.
