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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. When you look closely at the targets of the 2013 updates (ie, websites that cheat their way...

  2. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    Chin's statement in this year's case that Google Books' service is "transformative" by giving additional value and a new purpose for existing work, could quite possibly be applied in future cases. Google has emerged victorious in its eight-year...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. Visitor-level data includes lifetime value, campaign source of first visit, days...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Linking between the app store and the website boosts the app’s SEO value and also confirms that the app is authentic, not an imposter. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with...