Linking between the app store and the website boosts the app’s SEO value and also confirms that the app is authentic, not an imposter. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
As user data, we all share a common value. Instead, there is a toothless guideline entitled the Fair Information Practice Principles (FIPPs), which only applies to government agencies. I was certain it ran a lot deeper than that.
Keep in mind that the value of another tactic should then also incorporate opportunity costs to be fair. Support Value 11. Support Value - Online Self-Service Content Value 7. Lead and Sales Value 12.
Advertisers know how to bid for direct conversions and therefore have been more willing to raise CPCs to match their known value. All of the big retail days saw a fair amount of growth. This won’t change, especially as analysts question the impact...
Instead of going after easy links, why not work on building relationships with bloggers and work on writing guest posts that can add value to their site and community while benefitting you with exposure to their audience and possibly building a...
Weigh the value of being among the first to associate yourself with it against the attention you stand to gain by aligning your timing with the majority of the social media buzz. This will give reporters the information they need to assess the...
The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains convenient and available as a metric, so it's only natural...
Tweeting from events and around conference hashtags is a great strategy for both individuals and companies looking to build their social following and add value to their network. Add value to the conversation through access to information, event...
Those other sites are not bringing additional value. I admittedly did a fair amount of extrapolation of the available data in the above discussion, but my goal was to illustrate what QDD is all about.
Though it has gotten a nod from tech media and analyst corps, there's still a fair amount of confusion about its value and utility. And many others are taking advantage including Starbucks (stored value cards), United (ticketing) and Target (loyalty).
How Google (and Bing - let's not forget them) value links is an ever-changing and highly complex function that changes almost daily. It's not the numbers, it's the value. How we measure ourselves and the value of our content is easy in the world of...
These companies employ scores of seasoned Web and application developers who know the exact value that incremental clicks provide and generally have resources to implement microformatting. Each of these requires unique implementations that...
Channel it not just to do better than the other guy in the SERPs, but to offer more value than then him to the online market. At some point in life, usually as a kid, we’re all introduced to a universal concept: life isn't fair.
I think it's fair to say that PitchEngine offers good SEO as well – however, you get the added value of using unlimited multimedia and social media factors to tell your story,” Kintzler added. For brands, publishing news to a paid wire service...
Google is looking at the “value add,” Cutts said, such as creating something original (research, analysis, opinion). The litmus test is what's the value add and can Google help users get information faster.
What is a value proposition? Very few organizations completely lack the ability to create something link worthy (save for the exception of some thin affiliate sites and resellers without their own value proposition).
It explains a piece of the value, but not the whole picture. Your job as a digital analyst is to use the data to drive the actions needs to happen to add value to your organization. Analytics typically doesn't get its fair share of attention in the...
Even if these small businesses remove any or all of these unwanted links, they still need to add quality links from other authority sites or sites within the same niche, rather than relying on links from completely unrelated sites, comments, or...
So clearly we see a situation where the second level in a hierarchy gains value by having a larger number of pages as sub-sections of it. When I ponder the value of a link, either internal or from a third party, I consider the world of Orwell's...
