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  1. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. Old thinking that includes outdated assumptions about...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Before you start writing any content, check what the character limits for that product category are, since...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. There seems to be a consensus on the origin of hashtags and most people attribute the proposal to use hashtags in tweets to...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If it's fair to assume that each of these groups has a different likelihood of purchasing online from us, then we can use that information (the conversion rate) to finagle our bids. New targeting methods in addition to keywords that we can use to...

  5. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. In our view, such mass digitization and exploitation far exceeds the bounds of...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Use it as is or modify it yourself if you see a network that's missing. This segment is handy when organic search isn't getting its fair share of credit in last-click reports. Web analytics expert and Google's Digital Marketing Evangelist Avinash...