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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. Minc goes on to say, "It's no small secret that many sites use this...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. But the Fabletics social team can use a workout on negative customer responses to avoid negative search results.

  3. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. Old thinking that includes outdated assumptions about...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. Before you start writing any content, check what the character limits for that product category are, since...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. There seems to be a consensus on the origin of hashtags and most people attribute the proposal to use hashtags in tweets to...

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If it's fair to assume that each of these groups has a different likelihood of purchasing online from us, then we can use that information (the conversion rate) to finagle our bids. New targeting methods in addition to keywords that we can use to...