To be fair, I can only be 99 percent sure that content, thanks to a Google engineer at a party at an SES Conference who confirmed it was "most likely the reason". It always has been, and always will be – well, at least until the search engines don...
The people who use search engines and social are the same people. RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. I can’t recall anyone I’ve met who only uses social networks, but does not use a...
Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...
So Bing has suffered terribly and hasn't received their fair share of the ad pie. Starting with those who use AdWords import function in Bing Ads, as Bing Ads has mostly reached parity with AdWords, importing campaigns into Bing Ads can be a matter...
Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its supposed intrusiveness, don't seem to appreciate the tremendous amount of information that exists for anyone with any sort of Internet presence.
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Use Cost-Based Analysis (CBA) – and estimated ROI if needed – during social media tactic planning to: Use a diverse mix of "mild to wild" options. Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns.
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
These two pitfalls of SEO recruitment can be laid at the door of “SEO specialist recruiters” (I use the term specialist loosely! Hopefully you’ll be able to use them to make your next recruitment experience much less painful!
Since this was the first time any of my musings had made such a list, I spent a fair amount of time going over each of the well-deserving articles. Of the 10 posts: of them actually use the term "How To".of them imply learning about something that...
Google allegedly “reneged on its FRAND [fair, reasonable and non-discriminatory] commitments and pursued – or threatened to pursue – injunctions against companies that need to use [Motorola Mobility’s] standard-essential patents in their devices...
In addition, the only laws that govern this data collection are Fair Information Practice Principles (FIPPs) which can be signed away with a TOS and a click of a button. Pandora requires that I, the user, be 13 to use the site.
Because I understand that, like all things, you had to grow up, it's only fair to give you the benefit of a doubt and think, “You must have been conflicted between the right thing and knowing you were going to have to face your shareholders.
Having real feedback from users.is very useful for search.we have a lot of those signals already, but we can always use more.we can always use better relevance and we can always use more data to generate that.
Of course, it's fair and appropriate that a page assume some trust and authority from the domain on which it resides (assuming that it is under control of the domain owner). It is well known that Google doesn't use PageRank as a direct determinant...
The use of seven hashtags is obnoxious and hard on the eyes. If your conference is an industry event for waste water sanitation specialists or cancer doctors, you’re going to have to use your good judgment and come up with a way to present...
I use to add text link in my article or in the author bio as suggested. This happens a fair bit with the various sites I own. Freaked out by Penguins and unnatural linking messages? A lot of folks are and seem to be putting a ton of stock into...
Pulling the information from web analytics software should be less than 10 percent of the work, with an overwhelming 90 percent of time dedicated to deriving insights your organization can use to drive change.
This was met with much outcry - a fair reaction in my opinion. It might not be the best choice for advertisers on the whole, but it's certainly the better choice when we want to use it. Use it liberally.
Without any use of link analysis or any other factors, we have determined that the number 1 result should be the home page of the U.S.version of the Jaguar site. I admittedly did a fair amount of extrapolation of the available data in the above...
