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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value

  2. 9 Ways to Work with Your Client's PR Agency

    The role of the public relations (PR) professional is to help an organization (product, brand, cause, person) in their relations with the public. PR agencies may often specialize according to which "public" the organization requires to relate to...

  3. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. It will reflect Snyder's vision of the industry's goal as "to provide commercial information that will assist consumers in their...

  4. SearchDay | Click Fraud 101

    SEW EXPERTS: LOCAL the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. My church recently held a job fair/job finding skills forum.

  5. SearchDay | Create Something Newsworthy

    Create Something Newsworthy, Part 2 -- Testing SEW EXPERTS: PROMOTION the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9.

  6. News Search Analysis: SES San Jose

    Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.