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  1. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Linking between the app store and the website boosts the app’s SEO value and also confirms that the app is authentic, not an imposter. Although the United States app store market is the largest revenue opportunity, users from other countries can...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    One thing people would say to me all the time was, ‘We don't know how many people are logged in, so we don't know the value in targeting peronalized elements. Ideas like certification failed in black hat/white hat debates (which is an entirely...

  4. Real Names: Google+, Government & The Identity Ecosystem

    Google thinks the freedom of expression is most important value to uphold on the internet… We concluded in the end that it is impossible to provide benefits to internet users while observing this country’s law because the law does not fall in line...