SEMPO artificial intelligence methods to determine the extent of click fraud and to develop a solution for the search marketing industry," developed by Fair Issac. Below, a recap of stories posted today to the Search Engine Watch Blog, along...
SEMPO artificial intelligence methods to determine the extent of click fraud and to develop a solution for the search marketing industry," developed by Fair Issac. Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am...
The story also covers a study that Fair Issac is doing in conjunction with Alchemist Media -- which does specialize in click fraud detection. Fair Issac, the article reports, is the company that analyzes 85 percent of the US credit card detections...
