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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Instagram is owned by Facebook, so that's not exactly a fair comparison) That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and big leaps forward...

  2. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Is it fair to say Facebook is a destination? Hot topics this year include Obamacare, Miley Cyrus and Facebook, to name a few. Let’s have a look at this year’s search in review. People in 2013 The world is obsessed with stars and their gossip, and...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. The validity of that study has been debated, but it's probably fair to say that...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If it's fair to assume that each of these groups has a different likelihood of purchasing online from us, then we can use that information (the conversion rate) to finagle our bids. We can't target an individual person on search, we can target a...

  5. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. In our view, such mass digitization and exploitation far exceeds the bounds of...