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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. The owners of the Santa Barbara, Calif.based Cats and Dogs animal...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. Search results beware and be aware, customer service is part two of the social media revolution.

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending...

  5. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady, and Sabrina, on what would have been her 85th birthday. The British actress won the Best Actress Oscar...

  6. Your SEO Competition Isn't Who You Think It Is

    Old thinking that includes outdated assumptions about who our competitors are, how deeply we examine them, and the actions we take to capture our fair share of the search click. I had the pleasure of discussing the SEO competitive landscape as part...