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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As confusing as it can often be, keeping up with the terminology and how it is being applied today can mean the difference between success and accidental failure. These words all have very specific meanings when it comes to search engine...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Trying to attribute success or failure the entire effort without separating the components can lead you to the wrong conclusion. If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to...

  3. A Simple Test to Guide Every UX Design Decision

    This common design failure is borne from the false assumption that users know what they are doing. There's a simple test to determine if you actually need one of these elements. Just ask yourself how will that element improve the users' behavior or...

  4. 10 Outrageous Social Media Predictions for 2014

    Facebook has been toying with the Facebook phone idea for a while and its attempts have so far been a massive failure. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal...

  5. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    DeBerry underscored his lack of remorse and failure to comprehend the inappropriate nature of his video when he tweeted the standard "I'm not racist" defense: It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    The most common is feedback about the visitor’s success or failure in completing each field of the form. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.