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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If instead you can provide something that no one has ever done before, and lose the fear of failure - the potential rewards are much bigger at the end. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    As confusing as it can often be, keeping up with the terminology and how it is being applied today can mean the difference between success and accidental failure. These words all have very specific meanings when it comes to search engine...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Trying to attribute success or failure the entire effort without separating the components can lead you to the wrong conclusion. If a campaign failed to deliver the appropriate results, it's easy to blame the promotional activity rather than to...

  4. A Simple Test to Guide Every UX Design Decision

    This common design failure is borne from the false assumption that users know what they are doing. There's a simple test to determine if you actually need one of these elements. Just ask yourself how will that element improve the users' behavior or...

  5. 10 Outrageous Social Media Predictions for 2014

    Facebook has been toying with the Facebook phone idea for a while and its attempts have so far been a massive failure. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal...