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  1. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Nearly 40 percent of online video ad impressions fail in terms of execution. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. But even though it’s bigger and stronger, it’s still...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. However, it's safe to say that the anticipated growth of data and emerging use of unstructured data...

  3. 2013: Tipping Point for Mobile Ad Monetization

    The average mobile consumer conversion rate is 60 percent, but the potential for harnessing these sales diminishes if mobile ads fail to consider device-specific usage nuances. As mobile consumers now largely find business websites through utility...

  4. Online Reputation: 5 Ways You're Offending Online Customers

    If you fail to do so because you're not monitoring the channel they use, then they will feel ignored and snubbed - they won't assume you simply don't know about their comments. I recently purchased a toy for a friend's baby through a well-known...

  5. Search Engine Marketing Articles

    Why Ad Agencies Fail at Search Marketing ClickZ, Jan.http://www.clickz.com/search/results/article.php/3293791 Majority of Online Stores Fail Search Engine Test InternetNews.com, Feb.http://www.internetnews.com/ec-news/article.php/1730881