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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising.

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. When an online local listing for a business is...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    If you just gather a team in a room and start analyzing the users tasks based on your knowledge, you will fail. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  5. Responsive Design vs. Task-Oriented UX Design

    Many sites and apps fail miserably because they do not consider the task environment or device usage models. Consequently, when they ask a design firm to build a responsive website, they end up with what they asked for, but not what they really need.

  6. Why SEO Can't Reside in a Silo

    Many businesses invest heavily in SEO, but fail to invest in their website, without realizing how much more effective their SEO efforts for new customer acquisition would be if they did. Search engine optimization (SEO) is an incredibly effective...