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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Having employees as your number one cost of goods makes hiring and firing much more important and something you have to get good at managing or else you’ll fail. The goal of these "lessons" is to help you use what I found worked best and apply...

  2. Dealing With Onsite Duplicate Content Issues

    Search engines fail to determine which page to rank for a search query The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is...

  3. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. These methods may only generate lifts of tenths of a percent, but, to many websites...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the JavaScript logic by the indexing robot.