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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Note: Don't obsess over keywords for SEO, because meta description is not a ranking factor for Google's algorithm. Blog/News Page: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate content.