Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load.
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
You’re almost guaranteed to see results in either a boost in rankings (extra text helps it rank for a broader basket of keywords and there’s the QDF factor), longer time on page, more unique visits to the page, or all of the above.
Remember that page speed has a big impact at the consideration point of the journey: Social sharing is great but be sure that your sharing widget isn’t impacting on page load speed. So many great effects of having above-average visuals; from a...
Keep in mind that it's been nearly three years that site speed has been a ranking factor. The asynchronous code allows the rest of the page to continue loading while the Google code is executing which doesn't affect the site speed as much, if at all.
The most common reaction to not being able to find something that should be obvious is frustration – and if you’ve ever been on a web page where you can’t figure out how or where to navigate, this is exactly how you feel.
However what has been uncovered by Covario and is currently in discussion with industry leaders is the addition and inclusion of a variable page load speed to more strongly differentiate bounce rate from, what are known in the industry as, 'short...
Going 55 mph and not 1 mph over the posted speed limit. Impatience, budget, and lack of understanding all factor into the need for a gray hat plan. This method is commonly used to help speed up results, but minimize the risk of penalties by the...
On-Page SEO Tools: Screaming Frog for onpage links, Scraper for Chrome, HTTPfox (header response codes, 301s etc), Page Speed Plugin Markup Validator Tool: When inputting a URL into this tool, site owners not only see the markup on the page but are...
Schemas are HTML tags webmasters use to markup their pages with machine readable language describing the content on the page. Microdata signals are simply too easy to spam and therefore a very noisy signal that any self-respecting search engine...
and exact match searches for page title's that should be ranking. Remember, recent updates such as the Google Page Layout Algorithm, (GooPLA) are in fact not a penalty per se. It is more of a filter/dampening factor.
No matter how great your great quality score, there is a minimum amount you have to pay to get on the first page and, based on a competition, an increasing amount you have to pay to move up the page. Landing Page Assessment – Google had s specific...
A core driver of this market is an increased demand for efficiency and automation among agencies, but a significant contributing factor is that many of the free tools offering from search engines' themselves are being downgraded or de-commissioned...
This seems to also be a continuation of last year's need for speed, with elements such as real-time search (now defunct to a large degree), site speed as a ranking factor, and the Caffeine update. Document content updates/changes; how often a page...
When Google has a tendency to use its weight to try and leverage new quality factors on the web, we probably have to listen, and a push for HTTPS is no different to announcements around Page Speed and new image and video formats like WebM.
You walk away from my browser and leave the window on a page for an hour User document behavior (time on page/site, scrolling behavior); You were unsatisfied with the page selected and dug three pages deeper (unsatisfied, not engaged)
This sitemap format, described in this official help page, allows publishers to specify additional details (genre, geo-location, the name of the publication, etc.provide rich metadata that makes the News results entry more enticing to users, and...
If Google gives high ranks to bad websites, with terrible designs, slow page load speed, and difficult-to-navigate pages, users will look for alternative search solutions. A fast page load speed and a low bounce rate are two measureable indications...
There’s been a lot of talk over the past year that Google is placing more emphasis on site speed as a ranking factor. Don’t think of your sitemap, title tag, description tag, H1, breadcrumb, ATL tag, etc.as separate attributes used in the process...
Blog/News Page: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate content. Follow the "Blog/News Page" SMO guidelines when listing the articles.
