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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Making your site responsive or at least mobile-friendly for...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. Today, diversification is a major trend: depending on who you're targeting, it's...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Users will still enter keywords as search queries, and at least for the foreseeable future, relevancy between the exact search query and the target content is likely to remain an important factor – but not necessarily essential.

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    So, what should be the major influencing factor when it comes to content creation? Unsurprisingly, each approach has its advantages but some major drawbacks as well. Our marketing decisions are supposed to be driven by hard, scientific metrics...