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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. GOAL: Aid Conversion (Social Proof), Reduce Photography Costs user-generated brand photos X _____% photo shoot quality X...

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Use a Relevant Image of Good Quality: If someone is searching for a certain make or model of a product, the image that appears in your PLA ad needs to be of that make and model. Given click share of PLAs was increasing prior to Q4, we do expect the...