SEO News

Factor

RSS
  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. Version 5.0 says something slightly different – even going so far as to say a...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    The research also set out to uncover which factor might be more influential when it came to indexation: follower count or accounts with the most inbound links. Stone Temple Consulting put out findings of research it conducted on the indexation of...

  3. 10 Shocking Facts About Content Marketing Today

    This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The right price, brand, and location all played a factor. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. This is understandable. We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results.

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Did experience play a factor here? Kim cited a couple reasons why he believed this wasn't a factor, saying the research identified cases where bias came before the clients had even met the reps. Both men and women have passionate views about the...