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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. You may have read about the introduction of attribution modeling...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    A huge part of that was the curiosity factor. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...