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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The right price, brand, and location all played a factor. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. This is understandable. We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results.

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Did experience play a factor here? Kim cited a couple reasons why he believed this wasn't a factor, saying the research identified cases where bias came before the clients had even met the reps. Both men and women have passionate views about the...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PR(Tn)/C(Tn)) where PR(A) is the PageRank of page A, PR(Ti) is the PageRank of pages Ti which link to page A, C(Ti) is the number of outbound links on page Ti and d is a damping factor which can be set between 0 and 1.

  5. Google Reveals What New & Expectant Parents Search For

    Another factor in new parents' mobile use is their age," according to the authors. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends...