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  1. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. When going for the trust factor, your brand is actually not...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Heuser: I don't believe one factor independently contributes to the gap, as there are a number of variables such as user intent. Search engine optimization - and where a website appears in search results - can have a significant impact on click...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    There’s a combination factor that’s going on there that’s very interesting. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau...

  4. Dealing With Onsite Duplicate Content Issues

    Another factor that causes duplicate content issues is the session ID. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite duplicity is when the content on your...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could change the entire complexion of the campaign if addressed.

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The most important factor to Google is the relevance of content. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical performance of a page...