SEO News

Fact Search Tail

  1. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. Industry research shows that 86 percent of buyers begin their buying process with a non-branded search.

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Are they longer tail and very specific to the users query vs more general terms? More people are coming to your site via search engines. Note: You can find this data in the illustration above by clicking Traffic Sources>Search>Organic and then...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...