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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. Industry research shows that 86 percent of buyers begin their buying process with a non-branded search.

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Are they longer tail and very specific to the users query vs more general terms? More people are coming to your site via search engines. Note: You can find this data in the illustration above by clicking Traffic Sources>Search>Organic and then...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...