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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    This underlines a study by helpscout pointing to the fact that many companies think they are delivering superior customer service, but only a fraction of the customers think so. The new rules of selling and customer service are here, they’re social...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    They would have already seen the tweet if not for the fact that they were away from their timeline. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the...

  4. Last-Minute SEO - Here Come the Holidays!

    In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...