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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In fact, many retailers spent more than the luxury apparel brands themselves on PPC. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  3. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Social media has grown drastically in the past decade.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. With the recent Panda 4.0 update, it's more important than ever to tend your...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In fact, "regulation" is the number one reason cited by marketers in the financial industry that makes them hesitant to hop on the content marketing bandwagon. Your customers will appreciate the fact that you're sharing information that helps them...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below). The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your...

  8. 10 Shocking Facts About Content Marketing Today

    This number indicates one simple fact – build a blog, and people will come. If there was ever a question as to whether content is still king, this statistic speaks volumes. However, the content marketing industry is just beginning to bloom as more...