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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you create similar reports for Facebook, Twitter, and other social profiles, you can use this comparative data to help you figure out where to focus your time and attention. Even though Pinterest can't yet compete with Facebook, it is growing...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook. This visual-oomph gives users greater context and insight into the URLs shared...

  4. Measuring Content Success: 2013’s Key Data Challenge

    Facebook Likes Were other pages viewed or was the value siloed? This will give you the funnel path users took before converting. You can then use the same New Channel Grouping process as in the organic example earlier to visualize actual pages they...

  5. Big Data: An Introduction for Search Marketers

    Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services. But for search marketers and other end users, big data infrastructure is the plumbing that...