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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...

  2. The Multi-Platform Majority Has Arrived. Are You Ready?

    Given the rapid increase in adoption of other web-enabled devices, we should perhaps not be surprised to see that the profile of Internet usage has also changed dramatically. While they may have had luxury of efficiently planning out their night on...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Sometimes you'll want to track things from one profile within another profile, such as tracking micro-conversions within your main ecommerce or lead generation profile. This advanced segment helps illustrate social media's ability to acquire new...