In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. Through the evolution of local search, one thing Yelp, Facebook, Foursquare and others share is investor pressure...
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Having fresh web pages with the most up-to-date information is imperative.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). It's just another way for Facebook to ensure the businesses it returns in the search results are followed by real users...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Location targeting is limited to Facebook users in the city, state or country the...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. What is being done to detect and remove results from larger sites when they don't have unique...
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. SEO professionals are watching with a gleam in their eye as users move into a...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has...
However, Facebook now allows users to choose to view images full-screen, if they choose. Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms.
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. For pages with images, is there an option to share on Pinterest, Facebook, and Twitter?
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
One firm that offers a unique approach to a person's digital afterlife is Facebook. Google has introduced the Inactivity Account Manager to let users opt to delete their data upon their death. The Inactivity Account Manager allows users to have...
Facebook Ads are the hot topic these days (well, other than enhanced campaigns). John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. With the tracking, optimized CPM has evolved to include off Facebook...
Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals) A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages...
Facebook Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Keyword Stuffing: Overuse of keywords on your pages.
A feature that allows users to view and edit their prior Facebook searches vanished, but has returned following a back-end bug fix. Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog
