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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. For these reasons, small businesses need to be guided by statistics and...

  2. 11 Must-Measure KPIs for Content Marketing Success

    For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users click like on content they have never read. Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments...

  4. The Role of #Hashtags in Social Media and Search

    Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags. offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee.