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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. A link-building strategy that is distinctly different from your competitors will help in building a unique brand image and prevent...

  2. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Does [VENDOR NAME] offer integration with Facebook? Does [VENDOR NAME] offer group pages? Is there a clearly defined hierarchy to the location pages?

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. +Post ads on the Google Display Network have been out of beta for several months now...