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  1. Renewed Calls for Privacy Law Following Facebook FTC Settlement

    In particular, I think that a small number of high profile mistakes, like Beacon four years ago and poor execution as we transitioned our privacy model two years ago, have often overshadowed much of the good work we've done.

  2. Social Media Madness - The Final Four

    Beacon follows user purchase behaviors around the Web and in one instance alerted a girlfriend that her boyfriend had purchased an engagement ring on Amazon. Key Losses: The poorly handled releases of some new product offerings like Beacon haven't...

  3. 4 Ways That Facebook Can Make Big Money

    They already have the technology (Facebook Beacon) to track user purchases on Web sites outside of Facebook (Beacon can track books I purchase on Amazon.com, for example). If Facebook can cobble the good technology they already have (Connect...

  4. 7 Social Media Predictions for 2009

    Facebook Beacon) to track purchases online. Integration points between sites like Facebook and LinkedIn will continue to be enhanced to make transitions for the user as seamless as possible. Google has already recognized that their main competition...

  5. 5 Million Users Hate the New Facebook? No Problem

    Did they learn from previous launch mistakes like Beacon (the infamous tool that told users of purchases and activity off of Facebook)? "SCRAP THE NEW FACEBOOK LAYOUT! Mark Slee, Facebook product manager, echoes this sentiment: "The new design is...

  6. Facebook Alters Beacon program

    Facebook has faced objections from users and privacy groups since it launched the Beacon program earlier this month. Facebook has apparently seen the light, making changes to the Beacon program to make it an opt-in program, rather than an opt-out...