Keyword research is a beacon Did Facebook friends engage more when you took a slightly angry POV on a topic, or did they engage more neutral, fact-based version? It'll unlock surprising changes you can make that will directly impact how users...
In particular, I think that a small number of high profile mistakes, like Beacon four years ago and poor execution as we transitioned our privacy model two years ago, have often overshadowed much of the good work we've done.
Carr, whose company is receiving funding from Michael Arrington's CrunchFund, isn't the first to move here to pursue a new venture under the Las Vegas tech umbrella, but the move is a beacon shining to the outside world that something big is...
Beacon follows user purchase behaviors around the Web and in one instance alerted a girlfriend that her boyfriend had purchased an engagement ring on Amazon. Key Losses: The poorly handled releases of some new product offerings like Beacon haven't...
They already have the technology (Facebook Beacon) to track user purchases on Web sites outside of Facebook (Beacon can track books I purchase on Amazon.com, for example). If Facebook can cobble the good technology they already have (Connect...
Facebook Beacon) to track purchases online. Integration points between sites like Facebook and LinkedIn will continue to be enhanced to make transitions for the user as seamless as possible. Google has already recognized that their main competition...
Did they learn from previous launch mistakes like Beacon (the infamous tool that told users of purchases and activity off of Facebook)? "SCRAP THE NEW FACEBOOK LAYOUT! Mark Slee, Facebook product manager, echoes this sentiment: "The new design is...
Last year, the social network blew it when its Beacon platform accessed user preferences for advertising - without user permission. If successful, this could be a great first step in Facebook building trust with users again.
Facebook has since adjusted the way users are opted into Beacon. Why Did Facebook Beacon Users? Beacon is the marketing initiative Facebook would have rolled out differently. Beacon alerts your friends in Facebook about some of your activities...
Facebook Alters Beacon program Privacy Group Takes on Facebook Facebook on the Rise More Users to See Personalized Google Results Yesterday, we defined 2007 as "The Year that Search Grew Up. It was a year of growth, change, and maturation in an...
Social networks like Facebook have been eyed by advertisers for their potential targeting capabilities, but as evidenced by Facebook's missteps in implementing the Beacon program, advertisers need to tread carefully in that area.
This might make the folks at Facebook feel better about the whole Beacon privacy fiasco. Others blame users for not understanding what "shared" means. The sharing feature is still automatic and opt-out, but now users can quickly create a new tag...
Zuckerberg Allows Facebook Users to Evade Beacon, NY Times Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the...
Facebook Alters Beacon programFacebook has apparently seen the light, making changes to the Beacon program to make it an opt-in program, rather than an opt-out one. Facebook Retreats on Online Tracking, NY Times
Facebook has faced objections from users and privacy groups since it launched the Beacon program earlier this month. Facebook has apparently seen the light, making changes to the Beacon program to make it an opt-in program, rather than an opt-out...
Privacy Group Takes on FacebookPrivacy watchdog MoveOn.org has posted an online petition demanding that Facebook respect the privacy of users by making it easier to opt out of the "Beacon Ads" program.
Privacy Group Takes on FacebookPrivacy watchdog MoveOn.org has posted an online petition demanding that Facebook respect the privacy of users by making it easier to opt out of the "Beacon Ads" program.
Privacy watchdog MoveOn.org has posted an online petition demanding that Facebook respect the privacy of users by making it easier to opt out of the "Beacon Ads" program, where actions Facebook users take on partner sites are added to their...
In addition, Facebook has partnered with 44 Web partners in the Beacon program, which will allow users to incorporate their user data from other sites into their Facebook profile. Social ads will use keyword and profile-based targeting to serve ads...
