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  1. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It's Twitter.com/brand or Facebook.com/brand instead of Brand.com If you want to talk to a larger portion than what Facebook allows, you need to pay them. Did the social media news industry and elites invent something new called social content...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users – a 100x72 image is perfect – or an image that you can resize to 100x72 and still be clear. Their advertising platform works much like a...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.