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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Facebook targeting in particular has become much...

  3. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Facebook Video Ads This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite the same as what is seen on YouTube. However, I fully expect this testing to expand and for video to play a bigger role in...