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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    This was in stark contrast to Facebook, where much of the conversation two weeks ago revolved around the ALS Ice Bucket Challenge. Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to...

  2. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  3. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  4. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    One the best features on Facebook is Graph Search. There's no bigger turnoff than coming on too strong on Facebook. Once you build your initial list from Facebook, here's the best way to leverage it. Most important to remember here is to not pitch...