In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a...
It's just another way for Facebook to ensure the businesses it returns in the search results are followed by real users, that those users are actively engaging the Page's content, sharing its updates, etc.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. In other words, Google's use case has clear commercial intent for immediate needs, while Facebook...
Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion...
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
In addition to the main news feed, Facebook is letting you browse updates by: As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter.
Chrome's update includes features that allow users to share web pages via email, messages and Facebook. Users who update Chrome can send webpages to email addresses, the Messages app, and Facebook pages by accessing the Share category through the...
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Unlike Facebook however, Google promises only to publish such information with specific user...
AdRoll and Perfect Audience are specializing in Facebook remarketing, too. Tag your website and landing pages. Keep your eyes and ears open as these updates come through from your Google representatives.
Many Facebook shares also trigger instant indexation. We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. However, he said that the cumulative number of all relevant keyword rankings for...
Currently, our client has to manually update their beer menu system by hand with chalk, and their website and Facebook tap pages, four to eight times per day. In the menu example we talked about, we could measure how much time our client puts into...
While initially confusing, everyone has settled into the new Timeline Facebook brand pages rolled out early in the year. Bing was especially proud of their ability to integrate social activity (Facebook) into the SERPs, an important feature they...
In fact, in all of 2012, our number one referral was Facebook, sending us 8,321 visitors who averaged over 3 pages per visit and over 3 minutes per visit. Facebook, Twitter, and LinkedIn profile links are nofollowed.
Facebook Ads: Gun Control As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that correlate with the keyword “gun control”. Another ad specifically mentions the Sandy Hook School shooting but leads to a...
As services like Facebook Advertisements continue to roll out new updates in 2013, it’ll be increasing vital to: Build a diverse, organic backlink portfolio pointing to key pages on your own domain. Focus your SEO efforts on pushing users to those...
And that’s a promise, not just the domain name that you’re getting a guest blog post from, but how good is the content, because if the content is good the social signals will go up because you get more tweets, Facebook shares, likes, so forth and...
