Google has reached an agreement to buy navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
I can’t say what will catch on and stick in the future, but it seems clear that the established platforms like LinkedIn, Facebook, Twitter, YouTube will continue to be important…especially as we better understand how to leverage them.
Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to Facebook's traditional ad unit images. As production began on new, traditional ad units to a website, we noticed a significant...
My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? Since looking at Facebook's moves in local search last month...
A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. Facebook: Create a Facebook Page for your cause. This is the perfect place to announce updates and count down to the event.
Like Facebook, where the feed is largely dependent on user engagement, brands should only expect to have good positioning in the feeds of their most-engaged subscribers. These updates rolled into effect for most users within a week and have changed...
It's just another way for Facebook to ensure the businesses it returns in the search results are followed by real users, that those users are actively engaging the Page's content, sharing its updates, etc.
Or if a blogger you love publishes a new post, it automatically gets shared on your Facebook. You know that moment when you're staring at your Twitter feed, your RSS list or even your Facebook News Feed and everything reads unbelievably boring and...
Ever wonder if that funny video you shared on Facebook is popular in other parts of the county? It is only available in the U.S.at this time, but since they say stay tuned for updates, it is likely it will be launched in countries beyond the U.S.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
On the user side, Facebook is back and forth on Places, check-ins and other location features. So the question becomes what can be expected once Facebook does actively push harder on local search? Facebook director of SMB Dan Levy announced at the...
Also, there is their partnership with Facebook. One of those updates was to change the rules of engagement between Google and all AdWords API users. The frequency at which Bing released "parity" updates to their platform was like nothing I have...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
Released in open beta today, Unruly Analytics is based on the company's proprietary technology, which has tracked seven years' worth of historical video sharing data across YouTube, Facebook, Twitter and the blogosphere.
Adding What You're Doing to Status Updates – Facebook NewsroomFacebook status updates can now include what you're watching, reading, listening to, eating, or drinking, and how you're feeling. Google Tops Facebook in UK Digital Ad Revenues...
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
Professional social network LinkedIn is rolling out a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. The feature works the same way as it does on Facebook...
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion...
Social Media Ads on Twitter and Facebook On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. This deep dive session will cover optimization of Twitter and Facebook ads for lead...
