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  1. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. We also can see that a significant portion of the conversation is happening...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on what I was initially seeing, I asked Matt Cutts via Twitter if Panda 4.0 took longer to roll out, but he replied that Panda 4.0 actually rolled out quicker than usual! You check the menu from outside the restaurant and see claims of "award...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Twitter? Does [VENDOR NAME] offer integration with Facebook? How do we approve content updates from regional or local users? Listing Management Which data aggregators does [VENDOR NAME] partner with? How frequently does [VENDOR NAME] push data for...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...