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  1. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. We also can see that a significant portion of the conversation is happening...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on what I was initially seeing, I asked Matt Cutts via Twitter if Panda 4.0 took longer to roll out, but he replied that Panda 4.0 actually rolled out quicker than usual! You check the menu from outside the restaurant and see claims of "award...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    In short, using Facebook's IPO and subsequent development boom as an example, it is safe to assume we should expect big things from Twitter. Previously I wrote about what that meant for Twitter Ads. Now that Twitter is beholden to shareholders...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift...