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  1. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  2. The 16 SEM Managers You’ll Meet During Your Career

    No one knows if he actually does any work or manages any accounts, but The Blogger sure does have a lot of Twitter followers. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor...

  3. Build Relationships, Not Links

    They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. One contact might like IM, another might always be on...

  4. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Add an authentication method such as Twitter/Facebook (never use just Facebook, many users won't log-in with their Facebook accounts). Search engine optimization? Basically, Google will decide to not rank your site prominently in its search engine...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    With the continual convergence of social media and SEO, we also need to think about the prospect of searchers starting their searches directly on social networking sites such as Facebook, LinkedIn, Twitter, and Pinterest.