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  1. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. To gain more retweets on Twitter use the words "Free," "Retweet...

  2. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have its work cut out for it. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer...

  4. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. We also can see that a significant portion of the conversation is happening...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. pic.twitter.com/qaknvITdGy Are you going to use multi-lingual Twitter handles and are they registered and...