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  1. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Consumers are more connected than ever; they’re reading your blog, connecting with your brand on Facebook, following you on Twitter, checking out your online reviews. Twitter is a relationship builder, loyalty program, PR/news channel and customer...

  2. Big Data: An Introduction for Search Marketers

    Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have...

  4. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    Much has been written about the ‘what’ — the divergent paths each have taken with social, with Bing partnering with Facebook and Twitter, and Google famously emphasizing their own social network. We then asked respondents for their preferences in...